2015년 5월 27일 수요일

Assignment : Future of the poster (concept)

I believe the future of the poster lies on these three technologies. 

The poster combined with AR, VR and Hololens is my concept of the future poster


1) virtual reality 
Virtual Reality (VR), which can be referred to as immersive multimedia or computer-simulated life, replicates an environment that simulates physical presence in places in the real world or imagined worlds. 


* video clip 
https://youtu.be/9yplHQhaVXU

2) Augmented reality 
Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.

* video clip : 
https://www.youtube.com/watch?v=frrZbq2LpwIV

3) Hololens 
Windows Holographic is a mixed reality computing platform by Microsoft, enabling applications in which the presentation of virtual elements is incorporated with that of physical real-world elements such that they are perceived to exist together in a shared environment

* video clip
https://youtu.be/3AADEqLIALk
 



2)XU

2015년 5월 12일 화요일

Assignment : Dieter Rams 10 Principles

Dieter Rams Ten Principles of “Good Design”
Good Design Is Innovative : The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.
Good Design Makes a Product Useful : A product is bought to be used. It has to satisfy certain criteria, not only functional but also psychological and aesthetic. Good design emphasizes the usefulness of a product while disregarding anything that could possibly detract from it.
Good Design Is Aesthetic : The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed objects can be beautiful.
Good Design Makes A Product Understandable : It clarifies the product’s structure. Better still, it can make the product clearly express its function by making use of the user’s intuition. At best, it is self-explanatory.
Good Design Is Unobtrusive : Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.
Good Design Is Honest : It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept
Good Design Is Long-lasting : It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.
Good Design Is Thorough Down to the Last Detail : Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
Good Design Is Environmentally Friendly : Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.
Good Design Is as Little Design as Possible : Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

2015년 5월 4일 월요일

Assignment : Protection of copyright for healthier life

  The issue of originality in art works has been controversial issue for a long time. Additionally, there were severe debates about should government protect art works' rights by legal force. About this issue, the writer says there are no originality in art works and commercial works in the sense of usage of words and symbols to communicate. Furthermore, he has an opinion that copying doesn't harm who was copied because it is not sure that he could get more money, or more fame.  
  These opinions seems quite reasonable, but in my thought, they don't make sense in three aspects. First, if artwork has some kind of features of other things, it cannot be called original? For instance, we are all human and we have some kind of common features because we are human. However, can we be called the same person? Absolutely not. That means, having part of something doesn't mean it loses its originality.     
  Secondly, the writer is underestimating the economical loss by plagiarism. It even seems he is ignoring the negative side of plagiarism on purpose. There are numerous examples of how plagiarism can devastate original works' owner, and get profit in appropriate ways.  
  Third, the writer says thanks to development of IT, plagiarism has lost its power because of the individuals' power. However, is it really true? There are many people using illegal copied contents like megafile, wedisk, and etc.. This makes artists hard to make living and demotivated, which results in negative effects on art-producing ecosystem.
   In some aspects, the writer's opinions make sense. The era is changing and we are now right in front of the most successful technology based society, and for that, redefinition of plagiarism and copyrights seems quite reasonable. However, the writer's opinions seem unreasonable. In order to make our society healthier in another aspect, artists' copyright has to be protected in various ways.