Mail address : blackvoice@snu.ac.kr

thank you :)

Final Presentation : Steel Steals

My name is hee-eun park, and I will explain about campaign tools.

This is the first tool of 'Steel Steals' campaign. It looks like gloomy portrait. Isn’t it?  We intend  to show portrait of human beings.

In fact, this is transforming poster which will be installed in Seoul's spots. 

This poster transforms by passenger's behavior. If passengers use machine near this poster, poster's sensing sensor responds to electro-magnetic wave, and makes poster to change.

Robots face slowly invade on Mans face,
and simultaneously, the downside Steel changes into Steal.

This concept came from iron man. In this, We use machine to improve our skills, but we thought there could be a crisis that machines overtaking humans and invading humans own humanity. This concept shows process of inside-out circumstance effectively.

And also, We thought of applicated version of this poster.

We can recognize passenger's face and bring it into poster.

This is an example of my face.. It's looks quite weird….

By using this version, we can make people will feel more related to this problem 

and think it as serious problem directly related to themselves, effectively.

So this is second tool of the campaign, Check-up Manual.
This manual was made to show people the more detailed points that steel steals.

we made this with paper looks like metal texture.
and we designed this manual not using any electronical device, because we wanted to emphasize our message that machines could be harmful to us.
We also wanted people to experience and participate by folding the manual directly.

First, Steel steals relationship from us.

Two people interacting actively changes into indifferent relationship after they are covered with iron plate. Machine stole their communication between them.

At this time we ask,

'Who is a friend? 

Phone? or You?

Second, Steel steals sense from us.

The man who was viewing beautiful scenery of sunset changes into the man who is viewing distorted image of that scenery of sunset.

At this time we say

‘your best camera is your eyes.’

Third, Steel steals health from us.

The man with great shape changes into fat guy after taking handle.

At this time we say

‘you’re moving…, but NOT exercising.’

Lastly, Steel steals emotion from us which is essential for humanity.

The smile face is hided by using Machine gradually.

We intend to warn situation that people use laughing emoticon when actually they doesn’t laugh.

This, people deceive emotion of themselves.

so, we say,

emoticon can’t be your emotion.

So this was our research, campaign, and tools for that campaign. Thank you for listening.

Assignment : Future of the poster (concept)

I believe the future of the poster lies on these three technologies. 

The poster combined with AR, VR and Hololens is my concept of the future poster

1) virtual reality 

Virtual Reality (VR), which can be referred to as immersive multimedia or computer-simulated life, replicates an environment that simulates physical presence in places in the real world or imagined worlds. 

* video clip : 

https://youtu.be/9yplHQhaVXU

2) Augmented reality 

Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.

* video clip : 

https://www.youtube.com/watch?v=frrZbq2LpwIV

3) Hololens 

Windows Holographic is a mixed reality computing platform by Microsoft, enabling applications in which the presentation of virtual elements is incorporated with that of physical real-world elements such that they are perceived to exist together in a shared environment

* video clip

: https://youtu.be/3AADEqLIALk

 

2)XU

Jimok Kim's Mainfesto

Assignment : Dieter Rams 10 Principles

Dieter Rams Ten Principles of “Good Design”

Good Design Is Innovative : The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.

Good Design Makes a Product Useful : A product is bought to be used. It has to satisfy certain criteria, not only functional but also psychological and aesthetic. Good design emphasizes the usefulness of a product while disregarding anything that could possibly detract from it.

Good Design Is Aesthetic : The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed objects can be beautiful.

Good Design Makes A Product Understandable : It clarifies the product’s structure. Better still, it can make the product clearly express its function by making use of the user’s intuition. At best, it is self-explanatory.

Good Design Is Unobtrusive : Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.

Good Design Is Honest : It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept

Good Design Is Long-lasting : It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.

Good Design Is Thorough Down to the Last Detail : Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

Good Design Is Environmentally Friendly : Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.

Good Design Is as Little Design as Possible : Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

Assignment : Protection of copyright for healthier life

  The issue of originality in art works has been controversial issue for a long time. Additionally, there were severe debates about should government protect art works' rights by legal force. About this issue, the writer says there are no originality in art works and commercial works in the sense of usage of words and symbols to communicate. Furthermore, he has an opinion that copying doesn't harm who was copied because it is not sure that he could get more money, or more fame.  

  These opinions seems quite reasonable, but in my thought, they don't make sense in three aspects. First, if artwork has some kind of features of other things, it cannot be called original? For instance, we are all human and we have some kind of common features because we are human. However, can we be called the same person? Absolutely not. That means, having part of something doesn't mean it loses its originality.     

  Secondly, the writer is underestimating the economical loss by plagiarism. It even seems he is ignoring the negative side of plagiarism on purpose. There are numerous examples of how plagiarism can devastate original works' owner, and get profit in appropriate ways.  

  Third, the writer says thanks to development of IT, plagiarism has lost its power because of the individuals' power. However, is it really true? There are many people using illegal copied contents like megafile, wedisk, and etc.. This makes artists hard to make living and demotivated, which results in negative effects on art-producing ecosystem.

   In some aspects, the writer's opinions make sense. The era is changing and we are now right in front of the most successful technology based society, and for that, redefinition of plagiarism and copyrights seems quite reasonable. However, the writer's opinions seem unreasonable. In order to make our society healthier in another aspect, artists' copyright has to be protected in various ways.

Midterm Presentation : Thousand Locks, Thousand Memories, Namsan tower

1) purpose and concept of the project

  We pass by various places in this city living our life. Some places are public places which are opened to many people. On the other hand, there are some kind of private places which is only for specific person, and specific purpose.

  However, what if public place could become private place, or what if private place could become public place simultaneously, by doing some action in that place, to be more specific, interact with that place? Our project started with this question.

  Namsan tower, lies in the middle of Seoul city, which makes it possible to be opened to all four directions. Furthermore, it is really popular place for both native Koreans and foreign travelers. That's why we thought Namsan tower could be seen as one of the most public place in Seoul city.

  At the same time, we thought Namsan tower also could be private place because of the locks on the fence. It is because 'lock' is the symbol of privacy, containing private memories of each couple who are in various phases of love.

  Therefore, we planned to take a video clip which informs four private ways to get to the locks in Namsan tower, for each couple in three different phases of love and additionally, singles.

  2) Route introduction by video clip for three phases of love and singles

  As you can see on the map, there are four routes to get to the namsan tower. First, starting from hannamdong. Second, starting from Myeongdong. Third, starting from Namsan library. Fourth, taking bus from Myeongdong. From now on, we'll gonna introduce you each way for lovers who are in different phases of love






1) Loocking for love!

  Hannamdong is famous for its delicious and fancy restaurants and cafeterias. When you are looking for someone to love, and wishing that person to be your lover, maybe you can start from hannamdong and get to the namsantower. And then, you can propose her to be your girlfriend surrounded by romantic locks


2) Let's Lock and Love!

  Myeongdong is really crowded area in Seoul. There are many shopping spots, delicous street foods and fancy cafeterias. If you want to go out with your lovely girlfriend, and enjoy delightful date with her, we recommend myengdong route to get to the namsan tower.
  When you get to the namsan tower, you can buy a lock to hang it on the fence. Many people from all around the Korea, and all around the world will do this things, and look at this, these are all their symbols of love which contain their private memory between just two people. There lies thousand locks and therefore, there lies thousand memories in Namsan tower. This makes this place both public and private place in Seoul city.

3) Lack of love

  Namsan library route is calm and quiet way to get to the namsan tower, compared to Myeongdong and Hannamdong route. Therefore, we thought this way fits well to the couples who are in the phase of 'Lack of love' Why don't you guys take this route and go back to the place where you locked your lock together?
  The lock they hung on the fence is not just the lock itself, but it is the symbol containing the memories of their love. They came to realize that although their love is now just having hard times, It cannot deny their history and memories of love for past years. The lock gives them back their private memories, and makes Namsan tower, the public place of Seoul into private place for them.


And bonus.. singles!

  This route is for singles who doesn't have to enjoy something. Their first priority is to get to the mountain as fast as possible, and get rid of all the locks on the fence. Therefore, we recommend them to get on the bus in myeongdong, and go straight forward to the top of the mountain!

3) Closing..

  Once again, we pass by various places in this city living our life. By going through this project, we came to realize we also got the private memory for Namsan tower, and it couldn't be what it had been before anymore. Although place itself is still the same, as far as there are people interacting with that place, it changes its identity continuously. Thank you :)