Final Presentation : Steel Steals

My name is hee-eun park, and I will explain about campaign tools.

This is the first tool of 'Steel Steals' campaign. It looks like gloomy portrait. Isn’t it?  We intend  to show portrait of human beings.

In fact, this is transforming poster which will be installed in Seoul's spots. 

This poster transforms by passenger's behavior. If passengers use machine near this poster, poster's sensing sensor responds to electro-magnetic wave, and makes poster to change.

Robots face slowly invade on Mans face,
and simultaneously, the downside Steel changes into Steal.

This concept came from iron man. In this, We use machine to improve our skills, but we thought there could be a crisis that machines overtaking humans and invading humans own humanity. This concept shows process of inside-out circumstance effectively.

And also, We thought of applicated version of this poster.

We can recognize passenger's face and bring it into poster.

This is an example of my face.. It's looks quite weird….

By using this version, we can make people will feel more related to this problem 

and think it as serious problem directly related to themselves, effectively.

So this is second tool of the campaign, Check-up Manual.
This manual was made to show people the more detailed points that steel steals.

we made this with paper looks like metal texture.
and we designed this manual not using any electronical device, because we wanted to emphasize our message that machines could be harmful to us.
We also wanted people to experience and participate by folding the manual directly.

First, Steel steals relationship from us.

Two people interacting actively changes into indifferent relationship after they are covered with iron plate. Machine stole their communication between them.

At this time we ask,

'Who is a friend? 

Phone? or You?

Second, Steel steals sense from us.

The man who was viewing beautiful scenery of sunset changes into the man who is viewing distorted image of that scenery of sunset.

At this time we say

‘your best camera is your eyes.’

Third, Steel steals health from us.

The man with great shape changes into fat guy after taking handle.

At this time we say

‘you’re moving…, but NOT exercising.’

Lastly, Steel steals emotion from us which is essential for humanity.

The smile face is hided by using Machine gradually.

We intend to warn situation that people use laughing emoticon when actually they doesn’t laugh.

This, people deceive emotion of themselves.

so, we say,

emoticon can’t be your emotion.

So this was our research, campaign, and tools for that campaign. Thank you for listening.